{"id":3645,"date":"2025-05-19T11:31:20","date_gmt":"2025-05-19T18:31:20","guid":{"rendered":"https:\/\/www.splashpackaging.com\/blog\/?p=3645"},"modified":"2025-07-07T09:33:42","modified_gmt":"2025-07-07T16:33:42","slug":"what-is-gsm-and-why-does-it-matter-for-shopping-bags-and-eurototes","status":"publish","type":"post","link":"https:\/\/www.splashpackaging.com\/blog\/what-is-gsm-and-why-does-it-matter-for-shopping-bags-and-eurototes\/","title":{"rendered":"What Is GSM and Why Does It Matter for Shopping Bags and Eurototes?"},"content":{"rendered":"\n<p>If you\u2019ve ever shopped for paper shopping bags or eurototes in bulk, you\u2019ve probably come across the term <strong>GSM<\/strong>. But what exactly does it mean, and why should you care?<\/p>\n\n\n\n<p>In this guide, we\u2019ll break down what GSM is, what the industry averages look like, and why choosing a higher GSM bag can make a noticeable difference in quality, performance, and brand perception.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Does GSM Mean?<\/strong><\/h2>\n\n\n\n<p><strong>GSM<\/strong> stands for <strong>Grams per Square Meter<\/strong>. It\u2019s a standard measurement of paper thickness and density. The higher the GSM, the thicker and more durable the paper will be.<\/p>\n\n\n\n<p>In short:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lower GSM<\/strong> = thinner, lighter paper<\/li>\n\n\n\n<li><strong>Higher GSM<\/strong> = thicker, stronger, and more structured paper<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s the Average GSM for Paper Shopping Bags?<\/strong><\/h2>\n\n\n\n<p>Industry standards vary depending on the type of bag:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paper shopping bags<\/strong> (like those used at grocery stores, markets, food service, etc.):<br><em>Typically 80\u2013100 GSM<\/em><\/li>\n\n\n\n<li><strong>Paper eurotote bags<\/strong> (often used in higher-end retail and gifting):<br><em>Usually range from 130\u2013150 GSM<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Splash Packaging\u2122\u2019s Standard: Built Heavier, Designed Better<\/strong><\/h2>\n\n\n\n<p>At Splash Packaging\u2122, we start where others stop.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Our <\/strong><a href=\"https:\/\/www.splashpackaging.com\/ecoplus-paper-shopping-bags-with-handles\"><strong>kraft paper shopping bags<\/strong><\/a> begin at <strong>120 GSM<\/strong>, which is significantly thicker than the average 80\u2013100 GSM.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.splashpackaging.com\/ecoplus-paper-shopping-bags-with-handles\"><img fetchpriority=\"high\" decoding=\"async\" width=\"936\" height=\"624\" src=\"https:\/\/www.splashpackaging.com\/blog\/wp-content\/uploads\/2025\/05\/image-11.jpeg\" alt=\"\" class=\"wp-image-3661\" srcset=\"https:\/\/www.splashpackaging.com\/blog\/wp-content\/uploads\/2025\/05\/image-11.jpeg 936w, https:\/\/www.splashpackaging.com\/blog\/wp-content\/uploads\/2025\/05\/image-11-300x200.jpeg 300w, https:\/\/www.splashpackaging.com\/blog\/wp-content\/uploads\/2025\/05\/image-11-768x512.jpeg 768w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.splashpackaging.com\/ecoplus-paper-shopping-bags-with-handles\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Our <a href=\"https:\/\/www.splashpackaging.com\/paper-eurotote-shopping-bags\">eurotote bags<\/a><\/strong> range from <strong>175 GSM to 200 GSM<\/strong>, with most designs landing at <strong>180 GSM or 190 GSM<\/strong>, far exceeding the industry norm of 130\u2013150 GSM.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.splashpackaging.com\/gaia-paper-rope-handled-eurotote-bags\"><img decoding=\"async\" width=\"936\" height=\"624\" data-src=\"https:\/\/www.splashpackaging.com\/blog\/wp-content\/uploads\/2025\/05\/image-10.jpeg\" alt=\"\" class=\"wp-image-3660 lazyload\" data-srcset=\"https:\/\/www.splashpackaging.com\/blog\/wp-content\/uploads\/2025\/05\/image-10.jpeg 936w, https:\/\/www.splashpackaging.com\/blog\/wp-content\/uploads\/2025\/05\/image-10-300x200.jpeg 300w, https:\/\/www.splashpackaging.com\/blog\/wp-content\/uploads\/2025\/05\/image-10-768x512.jpeg 768w\" data-sizes=\"(max-width: 936px) 100vw, 936px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 936px; --smush-placeholder-aspect-ratio: 936\/624;\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.splashpackaging.com\/paper-eurotote-shopping-bags\"><\/a><\/p>\n\n\n\n<p>This difference isn\u2019t just about numbers. It\u2019s about <strong>real-world performance<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Higher GSM Is Better<\/strong><\/h2>\n\n\n\n<p>When it comes to packaging, a higher GSM provides benefits you can <strong>see, feel, and rely on<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Stronger and More Reliable<\/strong><\/h3>\n\n\n\n<p>Higher GSM bags are more resistant to tearing and creasing. They\u2019re better at supporting heavier items without stretching, ripping, or losing shape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More Premium Feel<\/strong><\/h3>\n\n\n\n<p>Thicker paper simply feels more luxurious. It gives your packaging weight and structure, which elevates the perception of your brand, especially in fashion, cosmetics, gifts, and premium retail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Better for Reuse<\/strong><\/h3>\n\n\n\n<p>Sturdier bags with a higher GSM are more likely to be reused by customers, giving your brand <strong>repeat exposure<\/strong> and reducing waste.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Looks Better On Display<\/strong><\/h3>\n\n\n\n<p>Bags with higher GSM hold their shape better, making your displays neater and your product presentation more polished.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why It Matters for Your Business<\/strong><\/h2>\n\n\n\n<p>If you&#8217;re comparing packaging suppliers, it&#8217;s easy to get caught up in price, but not all paper bags are created equal.<\/p>\n\n\n\n<p>A 100 GSM bag and a 190 GSM bag may look similar in photos, but they <strong>won\u2019t perform the same<\/strong> in person. A higher GSM bag won\u2019t sag under pressure. It won\u2019t wrinkle the moment you pack it. And it won&#8217;t feel flimsy when your customer walks out the door.<\/p>\n\n\n\n<p>When your packaging reflects quality, <strong>your brand does too<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ready to Upgrade?<\/strong><\/h2>\n\n\n\n<p>At Splash Packaging\u2122, we specialize in <a href=\"https:\/\/www.splashpackaging.com\/paper-shopping-bags\"><strong>durable, beautifully designed shopping bags<\/strong><\/a> that support your products and elevate your brand. Our in-stock selection of packaging is built to impress.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"If you\u2019ve ever shopped for paper shopping bags or eurototes in bulk, you\u2019ve probably come across the term GSM. But what exactly does it mean, and why should you care? In this guide, we\u2019ll break down what GSM is, what the industry averages look like, and why choosing a higher GSM bag can make a&#8230;","protected":false},"author":4,"featured_media":3646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[480,7],"tags":[520,8,522,519],"class_list":["post-3645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bags","category-paper-bags","tag-gsm","tag-paper-bags-2","tag-what-does-gsm-mean","tag-what-is-gsm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is GSM and Why Does It Matter for Shopping Bags and Eurototes? | Splash Packaging\u2122<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.splashpackaging.com\/blog\/what-is-gsm-and-why-does-it-matter-for-shopping-bags-and-eurototes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is GSM and Why Does It Matter for Shopping Bags and Eurototes? | Splash Packaging\u2122\" \/>\n<meta property=\"og:description\" content=\"If you\u2019ve ever shopped for paper shopping bags or eurototes in bulk, you\u2019ve probably come across the term GSM. 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